Master of Wine.
Content Creator.
Entrepreneur.
"It is my mission to make the world taste better!"
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"It is my mission to make the world taste better!" *
About Me
I’m Germany’s youngest Master of Wine — and it is my mission to make the world taste better. Wine has taken me around the globe to taste, travel, and learn, and I’ve dedicated my career to making wine knowledge more accessible, and more engaging.
As a Master of Wine, Content Creator, and Entrepreneur, I share my passion through Media, Events, and Great Storytelling. I also run the online wine retailer baumselection.com, where I curate and distribute artisanal wines across Europe.
Whether on camera, on stage, or behind the scenes, I help people explore — and fall in love with — the wonderful world of wine.
Key Metrics
260k
More than
social media followers
Tens of
Millions
of views
Spiegelau
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Gaggenau
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Strong Partners
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Spiegelau * Gaggenau * Strong Partners *
Strong Partners
Spiegelau x Konstantin Baum
Spiegelau and I share a clear philosophy: a passion for quality, German roots, and the ambition to make the world taste better. For over 500 years, Spiegelau has been crafting fine glassware that gives great wines the stage they deserve — and I’m happy to call them my exclusive glass partner.
Gaggenau x Konstantin Baum
Gaggenau’s heritage dates back to 1683 and to my home region, the Black Forest. Since then, the brand has grown into a global icon by consistently focusing on exceptional craftsmanship and outstanding performance. Since 2026 Gaggenau is my partner. I’m especially fond of their wine climate cabinets, which I use to store my most prized bottles.
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California has always fascinated me, and the region’s wines never cease to surprise me with their quality, diversity, and sense of place. For years, the Wine Institute has asked me to share this story through masterclasses across Europe.
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BMW produces outstanding cars that encourage a spirit of exploration. In collaboration with the BMW Excellence Club team, I have developed unique experiences that allow their customers to engage deeply with the world of wine.
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Over eight years, I worked closely with the team to elevate training, storage conditions, and purchasing processes, resulting in a multi-award-winning wine program at one of the world’s best hotels.
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![Vins Du Centre-Loire]()
Centre Loire crafts outstanding wines across a wide range of terroirs. Over the past few years, we have delivered international seminars to expand the knowledge of sommeliers, press, and the trade.
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I am tasked to redesign the wine concept in collaboration with the team at one of Switzerlands finest addresses.
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Wine-Searcher is one of the world’s leading online wine platforms. Through a strategic partnership with Cellar Class, we help bring wine education to its users, and I contribute a regular column as one of its Wine Voices.
Media features
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Wall Street Journal
“The youthful Mr. Baum shoots many of the videos in his aesthetically pleasing stone cellar. His delivery is informational and unpretentious.”
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terroir & adiletten - Der Weinpodcast
“Master of Wine Konstantin Baum, the youngest MW ever, takes you along on a flight through the U.S. West Coast wine scene. Things get lively along the way: there’s dancing on tables, discussions about altered states of consciousness …”
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Green Eggs and Dan
“Dan and Master of Wine Konstantin Baum (baumselection.com) get real about wine - is less more, the unsung regions, and what wine goes well with lamb (when you're on death row).”
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Wine2Wine Vinitaly
Today’s seminar is called Finding your audience and spreading your message on YouTube led by Konstantin Baum.
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Vinum Magazin
“What’s truly admirable about it is the fact that he fills his clips with real wine content. Konstantin doesn’t dance, he doesn’t sing—he tastes and describes.”
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Wine Plus
Interview: Konstantin Baum MW
"I want to show what wine can be".
Konstantin Baum MW reaches an audience of millions worldwide with his tasting videos on YouTube …
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Cork Talk with Tim Atkin
“Konstantin Baum is a German Master of Wine with a well-honed sense of humour, increasingly famous for his You Tube videos that bring a bit of fun as well as knowledge to the subject ...”
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WSET Future 50
“Always searching for the next big thing, he recently found the Domaine Chevillard before it became the discovery of the year 2019 by La Revue du Vin de France …”
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No Sediment Podcast
“We discussed his journey to achieving the Master of Wine title, starting his YouTube channel, and the role of social media in wine education …”
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Deutschlandfunk Nova
“Konstantin Baum is the youngest Master of Wine. He travels extensively and discovers wines that are worth trying along the way. In an interview, he explains what we should pay attention to when drinking wine ...”
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Drinks Business
Konstantin Baum MW’s YouTube channel has become one of the platform’s biggest wine accounts. db asks him about his journey to internet stardom, and how social media has changed his perspective of the wine world.
I own baumselection.com, an independent online retail company dedicated to importing artisanal wines from around the world and distributing them across Europe.
I’m always on the hunt for the next great discovery—authentic, small-production wines that deliver great bang for the buck. To find them, I travel relentlessly to remote wine regions and seek out the most overlooked producers. I walk dusty roads, taste in mouldy cellars, and follow my nose far off the beaten path.
Driven by thirst, and a desire to uncover remarkable wines to share with friends.
Cellar Class by Konstantin Baum Master of Wine
Learn from A Master
Cellar Class is my digital education platform for everyone who wants to truly understand wine.
Through carefully curated lessons, tastings, and hands-on examples, I share what I’ve learned as a Master of Wine — offering insider tips and practical insights that reveal the tricks of the trade.
Shaping the Future
of Wine Media
Wine communication is changing – and I’m part of that shift. From educational deep-dives to behind-the-scenes moments: my content showcases expertise, personality, and the evolving language of wine.
On YouTube and Instagram, I break down complex topics, tell authentic stories, and connect with one of the biggest and most engaged global audience of wine lovers and professionals.
Check out how I bring wine to life across formats, with reach and relevance!
58k+ on Instagram
200k+ on YouTube
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